TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, 후후티비 링크 rivalry between conventional TV net